Big Data, it’s everywhere….your local stores have replaced marketing departments with key-chain attached frequent shopper loyalty cards…cards that use an ID number to track what you purchase. These stores install cameras, not so much for surveillance of shoplifters, but to watch shoppers….collect data on what you look at, what you walk by, what grabs your attention… It’s in our cars, on the street, in stores, in our homes….big data collection is just about everywhere….collecting, storing, aggregating and learning everything about us. In the beginning, big data is loaded with garbage, so the metrics it produces are messy. Picture the ads, you surf the internet, provided by your cabletv provider. You’ve made some recent purchases, or rather “searched for items, for a friend or relative. You had a guest over who watched a particular genre of TV programming….you notice the ads on your PC are reflective of someone else’s interests, not your own. You clean out your internet “cookies”, tempfiles…you clear out your history and privacy from YOUR PC. You can’t erase, or clean out the big data your ISP has collected on your household. Your Credit Card Company, your bank, your email provider, your public utility and more, they are all collecting and aggregating data about your habits, to form a picture of you.
So let me ask….and I don’t know the answer….but let me ask anyway. When you are looking at a new job, interviewing…is the prospective new employer tapping into the Big Data engine, to get a picture of who you are, your shopping habits, your TV viewing habits, where you drive, etc. Are they tapping into the metrics of you, to determine if you are right for the job? What does Big Data say about you, is it accurate, is it more accurate than your personal view of yourself? What are we being judged on?
Something to think about….